For our international client opening an office in Düsseldorf we are currently looking for an:
Market Researcher
Core Job Duties:
- Familiar with renewable energy markets, particularly German rooftop
- Is able to perform detailed market segmentation to assist target particular geographic locales for advertising (Stadtbezirk, and specific neighbourhoods within) in order to maximize advertising efficiency.
- Understand buying behaviour of residential PV customers (motivations, and barriers to purchasing)
- Analyze both purchased PV consumer survey data and information provided through internal sales reports to suggest improvements to marketing efforts – both targeting as well as advertising content.
- Analysis of competitors in the German market.
Core Qualifications:
- Undergraduate university degree or more (it is not necessary for this to be in marketing)
- 2 – 5 years relevant experience
- Fluent German and English language skills
- Willing to live in Düsseldorf or within a reasonable commute.
If you are interested in this opportunity please send your English CV to: meike@approachepeople.com