As our Senior Field Marketing Manager for Germany, you will play a critical role in scaling our marketing initiatives in the region. You will collaborate closely with our marketing team in EMEA, and the sales organization to develop and execute your comprehensive marketing plan to generate leads, pipeline, promote brand awareness, and accelerate sales growth. 

Your strategic thinking, creativity, and excellent project management skills will be essential in successfully implementing impactful marketing campaigns and events. If you are passionate about the software industry and sustainability, possess a strategic mindset, and thrive in a dynamic environment, this is an exciting opportunity to join a fast-growing company and make a significant impact on our growth in the European markets. You will also have the opportunity to develop into a Team Leader role. 

As a Senior Field Marketing Manager, you will be responsible for developing and executing the Regional Enterprise Marketing Strategy: Creating a robust marketing plan that aligns with the overall marketing strategy while considering the unique characteristics and needs of the German market. This includes:

• Demand Generation: Drive multi-touch demand generation campaigns and activities to attract, engage, and nurture prospects, resulting in increased pipeline and revenue growth. 
• Event Management: Plan and execute successful in-person and virtual events, including seminars, webinars, conferences, and trade shows, to generate qualified leads and increase brand visibility. 
• Partner Marketing: Collaborate with channel & technology partners to develop joint marketing initiatives that drive co-marketing and co-sell opportunities and mutually beneficial outcomes. 
• Content Development: Work closely with the content team to create compelling, localized marketing content, including case studies, whitepapers, blog posts, and thought leadership pieces. 
• Market Intelligence: Conduct market research and analysis to understand industry trends, competitive landscape, and customer needs, providing valuable insights to improve our global marketing strategies. 
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve the desired outcomes. 
• Marketing Analytics: Measure and report on the performance and conversion of marketing campaigns, providing actionable insights to optimize marketing effectiveness and ROMI. 

• A minimum of 6 years of experience in B2B field marketing, within the SAAS industry (experience in SAAS is essential!). A passion for driving sustainability will be beneficial. 
• A proven track record of planning and executing targeted marketing campaigns and events that drive measurable results, including lead generation and revenue growth. 
• Strong knowledge of the German market, including an understanding of local business practices and cultural nuances. 
• Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines in a fast-paced environment. 
• Demonstrated ability to work collaboratively with cross-functional teams, including sales, BDR’s, channel partners, and EMEA marketing team. 
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations. 
• Analytical mindset with experience in using marketing analytics to drive data-based decision making. 
• You must have working proficiency in English and German 

• A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers 
• Room for creativity through collaborative teamwork and an open communication culture 
• Flexibility and team bonding with our hybrid work options 
• Fuel for your growth journey, both personally and professionally 
• Sustainable mobility options, promoting eco-friendly commuting solutions 
• Fun team events and outings with our global teams 
• Inspiring HQ in Mannheim with 9 global offices