Associate Marketing Director, US Eye Care, Ocular Surface Disease

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Associate Marketing Director, US Eye Care, Ocular Surface Disease will partner with sales and broader AbbVie stakeholders (Finance, Medical, Legal, Regulatory, MABI, and Agency) to support business needs. They will derive findings and implications from multiple data platforms to strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities. This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders along with strong communication skills (oral & written) with the ability to make persuasive presentations to customers, sales teams, partners, and senior leadership.

The Associate Marketing Director, US Eye Care, Ocular Surface Disease will work with their Marketing and Cross-Functional counterparts across the Eye Care team to support the development and execution of Launch Readiness & Annual Marketing Plans and will coordinate the successful implementation of tactics that support growth for assigned product(s) within the Ocular Surface Disease market.  The Associate Marketing Director, US Eye Care, Ocular Surface Disease – Contributes to the planning and sequencing of tasks, activities, and objectives critical to potential product launches.  The Associate Marketing Director will collaborate with stakeholders across the Integrated Brand Team (IBT), Marketing, Medical, MABI, HEOR, and Payer Marketing, and to ensure workstreams remain aligned and that project / task deadlines are met.

Responsibilities

• Actively contribute to the development of Launch and Brand strategies through the Launch Readiness and Brand Planning processes
• Participate on cross-functional teams and participate in development of strategic brand plans.
• Effectively communicate results of analytic and market research workstreams to influence action
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies and then formulating recommendations for optimization
• Support the management of the Ocular Surface Disease marketing budget while identifying efficiencies/synergies where possible to maximize resources.
• Develop effective working relationships with salesforce, brand teams and executive leadership.  Stay abreast of industry trends in Ocular Surface Disease, Anterior Segment and Eyecare.
• Conduct routine field travel with the sales force to better understand market drivers and dynamics
• Creation of marketing materials and navigating them through the internal review/approval process
• Manage external third- party vendors and meet all related internal procurement and compliance requirements
• Maintain a deep understanding of competitors, product ranges and promotional activities
• Lead the tactical design and implementation of Marketing initiatives to include:
  • Innovative tactics for the U.S. market
  • Multi-channel opportunities to strengthen campaigns
  • Resources for Physicians and Patients
  • Materials for conferences
  • Sales training pieces and initiatives
  • Internal campaigns and meetings
  • Ad boards and market research

• Bachelors degree in related field, MBA preferred
• 5+ years of specialty sales/marketing experience required
• Previous sales/marketing experience with strong performance record
• Experience in product launches
• Experience in the strategic brand planning process
• Comprehensive Knowledge of the health care and pharmaceutical industry
• Strong understanding of Commercial Insurance and Medicare Part D

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

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AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.