Your mission
As a Product Marketing Manager, you will be at the helm of driving our product to market success. You will craft a detailed go-to-market strategy and produce engaging content that communicates our product's unique advantages and equips sales with strong marketing assets. Your strategic efforts will directly impact our product's market performance and overall brand strength.
Product Positioning: Collaborate closely with the product management team to create compelling messaging that highlights the uniqueness of our Virtual Sensor solutions in the automotive market
Market Analysis: Conduct thorough research to understand the automotive industry's landscape, identifying trends, customer needs, and competitor strategies
Go-to-Market Strategy: Work in tandem with various departments to devise and implement launch plans for new features and services, ensuring a smooth and successful market entry
Value Proposition and Pricing: Develop a deep understanding of our product value proposition to establish compelling messaging and competitive pricing strategies. Collaborate with product management to ensure our pricing reflects the product’s benefits and market demand.
Content Creation: Generate engaging and informative marketing collateral, including case studies, product datasheets, whitepapers, and blog articles, to booster sales and marketing initiatives
Sales Enablement: Equip the Sales & Marketing teams with the necessary materials, such as educational content and persuasive presentations, to facilitate the market penetration and adoption of our products
Relationship Building: Engage with customers, industry professionals, and media to evangelize our product offerings
Product Positioning: Collaborate closely with the product management team to create compelling messaging that highlights the uniqueness of our Virtual Sensor solutions in the automotive market
Market Analysis: Conduct thorough research to understand the automotive industry's landscape, identifying trends, customer needs, and competitor strategies
Go-to-Market Strategy: Work in tandem with various departments to devise and implement launch plans for new features and services, ensuring a smooth and successful market entry
Value Proposition and Pricing: Develop a deep understanding of our product value proposition to establish compelling messaging and competitive pricing strategies. Collaborate with product management to ensure our pricing reflects the product’s benefits and market demand.
Content Creation: Generate engaging and informative marketing collateral, including case studies, product datasheets, whitepapers, and blog articles, to booster sales and marketing initiatives
Sales Enablement: Equip the Sales & Marketing teams with the necessary materials, such as educational content and persuasive presentations, to facilitate the market penetration and adoption of our products
Relationship Building: Engage with customers, industry professionals, and media to evangelize our product offerings