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Personalization Manager (f/m/diverse)- Hybrid

Kopfbereich

Arbeit
Data Scientist
Personalization Manager (f/m/diverse)- Hybrid
Deutsche Lufthansa AG
VollzeitTeilzeit (Vormittag, Nachmittag, Abend)
Kölnab sofortunbefristetvor 30+ Tagen

Stellenbeschreibung

As a Personalization Manager (f/m/diverse) you will be responsible for developing and implementing personalized experiences for our customers across multiple digital channels.

What you’ll do

  • Help the organisation to understand what multichannel personalization means across the customer journey and act as an accelerator for our organization
  • Create & refine target picture for personalization products based on customer needs, market trends
  • Manage the end-to-end execution of personalization projects
  • Execute our Personalization Strategy & drive collaborative use case delivery with the team and stakeholders
  • Collaborate with cross-functional teams, including marketing, service, category, product, data, and engineering, to deliver personalized experiences across web, mobile, email, and social media channels
  • Act as key business counter part of the Martech Platform team
  • Enable & train all customer facing units to build scalable (self-serviceable) solutions

Ihr Profil:

What you`ll need

  • At least 5 years of experience working as personalization/growth manager.
  • Experience in product design, IT delivery and data science analytics.
  • Know A/B testing inside-out to underpin success of personalization.
  • Analyze and translate various reports, KPIs, and data to draw meaningful conclusions and insights.

What you`ll bring

  • Pronounced and empathic Stakeholder Management skills
  • High level of curiosity, enjoying research and benchmarking
  • Possess a strong intuition and understanding of customer needs and market dynamics.
  • Effective communicate information, ensuring a clear and compelling message.
  • Stay updated on the latest trends and best practices in personalization & martech and conduct regular benchmarking and competitive analysis.

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

Arbeitsorte