Head of Marketing (m/f/d)

Your responsibilities:

• Serve as the go-to person for all marketing-related matters, driving thought leadership, developing sales playbooks, and creating impactful customer stories through case studies and video.
• Spearhead the planning and execution of community-building events, including onsite VR community days and informative webinars, to engage with customers and prospects.
• Conduct comprehensive market research to serve the platform/product and sales teams with valuable market insights, supporting business growth and strategy refinement. 
• Foster seamless collaboration between various departments and manage relationships with freelancers and agencies to ensure effective marketing support across the board. 
• Leverage expertise in account-based marketing (ABX) and solution marketing to tailor strategies that resonate with our target audience, enhancing brand presence and market share. 
• Champion the marketing vision internally and externally, ensuring alignment with the company's strategic objectives and enhancing our position in the market.

Your profile:

• Minimum 5 years of experience in complex B2B marketing, with a proven track record of successful strategy development and execution. 
• Solid background in solution marketing and account-based marketing (ABX), with the ability to craft tailored marketing campaigns that drive engagement and sales.  
• Experience in the VR/AR, Life Sciences, or software development industries, demonstrating a deep understanding of market dynamics and customer needs. 
• Prior experience at a higher manager level in smaller companies, or as a key player or regional manager in larger organizations, showcasing the ability to adapt and lead in diverse business settings. 
• Strong strategic thinking and analytical skills, capable of providing market insights and supporting sales teams with actionable intelligence.  
• Experience working in or with US-headquartered companies, with an understanding of the dynamics and expectations of high-growth companies considered a plus. 

What we offer you:

• An opportunity to work for a market-leading, tech company with a broad international customer base that is using VR and AR to transform the way they work, learn and research
• The experience of creating and implementing highly valuable and innovative technology, while contributing to the long-term growth of a successful tech company 
• Be a part of a diverse international team with highly qualified and dedicated colleagues representing over 30 nationalities 
• Bring in your own ideas and actively participate in shaping our company 
• Live in one of the regions in Europe with the highest quality of life, close to the Black Forest, the Swiss Alps, as well as the gourmet region of France 
• Receive a competitive salary, relocation support (if needed) and additional benefits such as Hansefit, subsidized lunch, regular team events, office snacks, gourmet coffee and a modern office located in the newly built Green City Tower complex in Freiburg