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About GoodWe

GoodWe Technologies Co., Ltd. – short GoodWe - is a globally leading inverter manufacturer, ranked Top 7 by Bloomberg, IHS, and global No. 1 storage inverter supplier by Wood Mackenzie in 2020. The headquarters is based in Suzhou, China, where core production and R&D centre are located. GoodWe has more than 1600 employees across the world, and owns 10 overseas subsidiaries covering all 5 continents, and is a public listed company in Shanghai Stock Exchange.

With 10 years robust growth, via partnering prestigious customers such as Bosch, TATA Power, Krannich and Panasonic, GoodWe has built high reputation in the global market, delivering high quality products across more than 110 countries, with over 3 million inverters installed, making great contribution to the environment by reducing massive CO2 emissions and saving significant electricity cost at the same time.

Main responsibilities:

· Develop and execute a unique and compelling brand strategy for responsible markets and regions.

· Support the launch of new product families and products with the correct product positioning in the competitive landscape (after analysis).

· Analyze the customer journey for digital and traditional interactions and work with HQ and EMEA team to optimize interactions.

· Define an overall communication and marketing strategy for each core market based on the local market situation with a key focus on utility and C&I segment for whole EMEA region.

· Lead, manage and grow a team to take all the marketing responsibilities.

· Mainly focus on Italy and MENA region. Also responsible for leading the Southern European markets like Iberia, Greece, Bulgaria plus Africa.

· Build up strong rapport with key accounts and work out co-marketing strategies with each of them.

· Manage the relationship with the existing solar media and identify new media partners.

Generate content and manage the existing social media platforms the company currently runs in the region and set up other media platforms.

· Build-up KOL and work out intriguing content together with technical team, identify KOL promotional tactics.

· Manage relationships with customers in core markets, provide them support and discuss strategic development. plans from a marketing perspective. Be persistent in following up with them to develop a long-term relationship of trust.

· Maintain a regular dialogue with influential organizations of the solar industry, such as local PV associations and relevant organizations.

· Responsible for organizing and coordinating customer events, product training events and new products launching events.

· Work together with Research & Sales team, conduct markets research, analyse consumer needs, and market situation as well as competition dynamics that contribute to develop marketing strategies.

Requirements and personal attributes:

· Bachelor's degree and above.

· Substantial experience with marketing management required (minimum 8 years of marketing experience, 3 years working experience in solar inverter segment is a plus).

· More than 3 years team management experience.

· Fluent English and Italian. Any additional language is a plus.

· Availability to travel for customers meetings, exhibitions as well as company events.

· Strong marketing strategy thinking and generation.

· Excellent communication skills.

· Excellent interpersonal and communication skills.

· Teamwork spirit, proactive, dynamic and customer oriented· Problem solving aptitude.

Goodwe values passionate and down-to-earth people who are driven to get things done while simultaneously finding creative solutions to problems. We recognise that our strength and success are directly linked to the talents and skills of our team members with a lean approach to our work.

If this role looks like your next challenge, please send us your application to hr.emea@goodwe.com.

We are looking forward to meeting you!

By submitting your application, you declare that your application data will be saved at GoodWe Europe GmbH, and only for internal purposes in the context of the upcoming application process. If there is no employment, the data will be deleted after six months. The application data are treated confidentially in accordance with the provisions of the Federal Data Protection Act and are not passed on to third parties. You can revoke your consent at any time, either by email or in writing by mail to the above address.