Marketing Specialist

As Lead Corporate Marketing and Communications (m/f/d) at our holding company in Ehningen, you will be responsible for the coordination and implementation of marketing activities and marketing projects as well as one of the strategic initiatives.

The focus of your work is primarily on the marketing of technically and content-wise demanding topics (after sales, production, product engineering extended services, etc.) in off- and online media:

• Responsible for the entire marketing mix of one to two divisions
• Advising the division management on all marketing issues
• Development, implementation and controlling of a medium-term marketing strategy
• Development of core messages and USPs
• Preparation of strategic marketing planning (budget etc.) and annual development of a marketing plan
• Provision of high-quality, target group-oriented content (with internal/external experts)
• Responsibility for the implementation of all derived activities in line with deadlines, costs and quality
• Ensuring the flow of information between all parties involved (marketing and corporate communications, HR marketing, unit contacts, etc.)
• Acting as a point of contact and knowledge carrier
• Internal and external control of marketing activities to those responsible for implementation, e.g. internal experts (graphics, social media, website) and external service providers
• Coordination of all interfaces including Sharepoint