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Stellendetails zu: Digital Content Expert - Web (d/m/f) - Hybrid Work
Digital Content Expert - Web (d/m/f) - Hybrid Work
Kopfbereich
Arbeit
Content-Manager/in
Digital Content Expert - Web (d/m/f) - Hybrid Work
Deutsche Lufthansa AGStellenbeschreibung
As a Digital Content Management Expert, I bring passion for customer communication & digital channels. I excel in managing and editing content to elevate the user experience, enhancing information design and optimizing content quality.
- Content Management: planning, creating, and publishing digital content for websites, incl. integration in existing information architecture and continuous improvement of contents.
- Coordinate content editing requests and prioritize.
- Execute content editing in German and/or English according to digital communication principles.
- Act as a content consultant for relevant stakeholders, product owners and cross-functional teams within the Lufthansa Group to ensure optimal communication towards our customers.
- Steer and manage external service providers, such as agencies incl. budget monitoring
- Apply airline know how & understanding of target audiences to build business rules for reaching selected target groups.
- Follow communication guidelines, incorporating brand guidelines from multiple airlines.
Ihr Profil:
- 2+ years of experience in communications or marketing ideally within an agile environment.
- Excellent content editing skills, both in German and English.
- Expert knowhow on content management on the digital channel web and strong understanding of digital communication principles.
- High analytical skills to model information flows, achieving a more human-centric and empathic communication experience.
- Relevant CMS working experience, ideally Adobe Experience Managed (ARM), knowledge of Jira is a plus.
- Experience in the collaboration with, and steering of agency.
- High organizational skills and highly capable of reducing complexity.
- Very good collaborative spirit towards cross functional and agile teams.
- Willingness to expand my comfort zone by sometimes leaving it.
- Very good command of English.
Creating the world’s best connected travel experience – physical, human, and digital – for all Lufthansa Group airline brands is our goal. We’re committed to driving the digital transformation and becoming leaders and innovators in developing next-level digital solutions for the airline industry. We operate with 100% focus on delivering tangible value-adding solutions and develop best-in-class features for over 145 million passengers that travel on our 5 airline brands every year.